Impressive! Soitec FD-SOI Press Conference in China = >150 Articles

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FD-SOI makes sense for China. That was the key message SOI wafer leader Soitec made in a press conference on FD-SOI for a select group of journalists just before Semicon China this spring. News then quickly spread, and resulted in over 150 FD-SOI articles in the top China technology and business press.

Soitec also put together a super FD-SOI resource page, with lots of information in Chinese (you can see it here).

Soitec execs Thomas Piliszczuk, SVP of Marketing & Biz Dev and Christophe Maleville, SVP of the Digital Electronics BU joined forces with the CEO of the Chinese wafer company Simgui and the VP of the National Silicon Industry Group (NSIG). They made the case that FinFETs, bulk and FD-SOI will co-exist, FD-SOI is an excellent technology for China on two fronts:

  • for designers: who can create high-performance, low-power chips that can be manufactured for half the cost of FinFETs
  • for foundries: China fabs can take a bigger share of worldwide markets faster than they could with FinFETs
FDSOIecosystem
At its Semicon China ’16 press conference, Soitec highlighted the growing FD-SOI ecosystem (Courtesy: Soitec)

It was a powerful set of messages and clearly resonated throughout the press. Here’s a quick look (with a little help from Google Translate…) at what some of the top publications had to say.

ChinaByte

The ChinaByte article was one of many that reported on the key points that the Soitec folks made at their press conference, leading with the headline that FD-SOI can help the China innovation blueprint. Other points included:

  • fabs in China will use all the leading technologies, including FinFETs, but FD-SOI will provide a competitive edge for time-to-market and cost
  • FD-SOI is the best choice for chips that demand both high performance and energy efficiency
  • the ecosystem is growing fast, and Soitec is joining hands with companies in China to establish a strong local ecosystem
  • the FD-SOI wafer suppliers have achieved high-yield mass production

 CCINET

With a daily page views of over 1.7 million, CCINET is an influential site. The headline they ran was about how Soitec has promoted the ecosystem of FD-SOI and shares its innovate engineered substrates in China (link here). The thrust was that FD-SOI represents an opportunity for China. It covered the basics of FD-SOI, Soitec’s role as the leading global engineered substrate expert and partnerships in China with Simgui and Sitri, and FD-SOI’s strong ecosystem.

EETimes-China

EETimesChinaFDSOIimage001
(Courtesy: EETimes-China)

In a long and detailed piece, EETimes-China documented Soitec’s decade-long history in China, explained the special role of Soitec’s Smart CutTM technology in manufacturing the ultra-thin wafers for FD-SOI, then covered the scope of the ecosystem and the value propositions. There was also a follow-up piece by International Editor Junko Yoshida in the global edition of EETimes (see here).

And more!

Many publications focused on how Soitec and FD-SOI supports China’s innovation plan. They include: Power System Design; ECCN; Electronic Products China; 21ic; Electronic Engineering & Product World; EC.HC360; Microwave Journal; and China Electronic Market

EEFocusSoitecFDSOI

(Courtesy: EEFocus)

China Electronic News noted how FD-SOI supports “Made in China 2025”. The headline of the China Business Journal article (which got a lot of WeChat attention) positioned FD-SOI as a new choice for the semiconductor industry, and a chance for China become an industry leader. EEWorld cited Simgui’s and NSIG’s affirmation that FD-SOI adoption is moving fast and will have a bright future in China. EEFocus looked at how FD-SOI compares with FinFETs (very well!), and cites Soitec’s Maleville as saying FD-SOI represents a 6 million wafer/year opportunity in China by 2020.

SST/China called FD-SOI the best choice for mobile and IoT. Of course we can’t cover all the other articles here, but with the Soitec press conference having generated over 150 pieces in the China tech and biz press, that message is now clearly out there.

 

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