ASN #11 – Automotive Apps; IBM & ARM; BSI/advantages

Getting It Rolling

Leaders show the time to innovate is now.

Even in these dark economic times, leaders keep pushing the innovation envelope. Leveraging new possibilities in SOI, they’ll be ready for the upturn.

Take IBM’s 45nm SOI foundry offering, with supporting IP and libraries from ARM. Designers can take this time to get their new chips ready, so they’ll be in pole position with the low-power, high-performance products needed to drive the next generation of mobile devices.

Or consider the automotive industry. As the collective consciousness is finally primed to think about energy conservation, leaders like Toyota, Denso and Atmel are there with SOI-enabled products, pushing them deep under the hood for safer, cleaner and more economical cars.

When you look at it that way, the glass is clearly half full.